P1)
Facebook
- Purpose
The purpose of Facebook is to share what you're doing with your friends and to see what they are up to as well. Also its for messaging people, finding and adding new friends, writing your opinions on things and keeping updated with the news.
- Content
Within Facebook you can send friend requests, you can also message your friends and look at their profiles, you can update your own profiles and also like, comment and share on different posts as well as posting something yourself, whether its text, pictures or videos.
- Target market/ Membership
The target audience for Facebook is people aged 13 and above, it is something that most people can go on, it is a simple social media website and is fun to use and it is designed for literally anyone who can go on the internet. People under the age of 13 do have accounts and use Facebook anyway even though they shouldn't. There are 77% female users on Facebook and 66% male users, Facebook is aimed at both genders.
- Sources of revenue
They have promotion pictures and advertisements around the pages to make money, also they have their own Facebook games like Farm Ville and also they have Facebook credits. Most of their advertisements are for films, games and tv programs, although they also advertise clothing brands, music and sports and sports teams.
- Legal / ethical issues
Anyone can share anything, and everyone will be able to see it. There isn't a lot of privacy even though everyone is told that there is, many hurtful things can be said and if it's targeted at someone then they will easily be able to see that on Facebook so Facebook can be used to cyberbully people, which is an issue. News articles can be shared on Facebook, people comment their opinion on that subject and sometimes its a comment on racism or someone being racist and that can be seen by many people of that race and affect them in different ways, for example they could get angry and do something to the people that posted the comment or they could be upset and therefore they are being bullied as well, both of these are major issues. Racial comments and posts happen everyday and is a huge issue that affects the majority of people and can cause chaos of the internet.
Instagram
Purpose
The purpose of Instagram is to share/upload photos and videos to other social networks such as twitter, Facebook, Tumblr and flickr as well as on Instagram. The log line “to capture and share the world's moments.”
Content
In Instagram you can alter your photos and caption them before they are posted and your followers can comment, like and share photos you’ve shared. Influencers have flourished on Instagram creating huge communities that follow accounts that specialise in certain subjects for example art, expensive cars, camera equipment, horizons etc
Target market/ Membership
Instagram’s target audience is teenagers, young adults and photographers, this is because young people like to share what they do and take photos of things that happen in their life and share it out to their friends, also as it is taking moments in your life and sharing pictures, photographers like to have Instagram to show their skills and share out the lovely pictures they take with their friends and also they can use their accounts as a reference/reel for when they apply for a job and as many photographers have lots of followers it is a source of income for them. In 2016 there are 65.3 million Instagram accounts 68% of them are female. The largest numbers of users are of age 16-20.
Sources of revenue
Instagram has a system of promoted photos that get placed onto selected timelines. They usually appear in the timeline to make it seem like it's a post made from someone you are following. Public companies pay to have their ‘promoted’ photos shared to Instagram as an advertisement service. Instagram has been incredibly successful with this kind of advertising
because they’re not destructive and the app still functions.
Legal / ethical issues
Like Facebook, Instagram allows the user to share anything in the confines of the terms of service. Anyone that violates the terms of service gets their photos or account taken down depending on the severity of the issue. People are restricted with what they can post, because it could cause offense to someone. An example of an ethical issue is the #freetheniple movement, it violates the terms of service in that you’re not allowed to post nudity in this case female nipples but you are allowed if they’re male nipples. Many celebrities and users have called for instagram to change their terms of service.
Twitter:
- Purpose
The purpose of Twitter is to share your experiences and opinions, but also watch your friends or anyone that you choose to follow. Twitter uses its 'Trending' tab to let users know what is going on and what is the most talked about thing at the time, it usually consists of news or events that are happening, like concerts or sports events.
- Content
You are able to share video, text and pictures, that can be seen by anyone that follows you, there is also a direct messaging service on Twitter that can also be used between ‘followers’.
- Target market/ Membership
Anyone can use Twitter, it is easily accessible for anyone, it may not be suitable for everyone, but the unsuitable content of Twitter only comes with who the user follows. There isn’t a membership for Twitter but there are a lot of “Verified” accounts (usually celebrities or ‘important’ people) that get more traffic and attention than a regular user.
- Sources of revenue:
Twitter's main source of income is the promoted tweets that appear on all accounts, companies pay Twitter to advertise on their site, these adverts are seen by anyone that uses Twitter. Users can also pay Twitter to promote their accounts to gain bigger following.
Legal / ethical issues
P2)
Positives of using social media:
- Instagram - Photographers use Instagram to showcase their work and this can help them earn money and get a job if they use their Instagram account as a reel/reference. It is a huge help and it also shows employers/companies how good you are already and what type of photographs you take.
- Facebook - On Facebook you can make friends with new people, you can see what events are coming up for you to go to, you can look at peoples profiles and pictures, you can send messages to your friends and you can send them text, photos, videos and links.
- Twitter - You are able to follow many people, whether its friends or celebrities, you can share stuff with them and keep up to date with what they are doing. You can tweet about anything and write whatever you feel like to express yourself even if its just a word or a whole sentence as long as it is within 140 characters.
Negatives of using social media:
- Facebook - You don't have much privacy, Facebook lies to you and says that you have privacy but if you post something, share something, like something or comment on something then everyone can see that apart from people that you have blocked therefore you have no privacy unless you specifically block each user. Anyone can search and see your profile as well as seeing your information and finding out where you live and then they could stalk you.
- Snapchat - The problem with Snapchat is that you can be sent an image of literally anything, the most common thing that happens on Snapchat is that people send explicit photos and most people do not want to receive them and also people who do send them can have it screen shotted and put out on another social media like Facebook and everyone can see it.
- Tinder - 'Cat-Fishing' people pretending to be someone there not by using a different name and/or a different photo and/or a different age to get something out of you or manipulate you.
P3)
Social media ideas:
1. Music sharing - A social media website where you create your own account, add friends and follow different people, find any songs and albums on the website to listen to for free or buy them and download them to your phone, you can share songs so that your friends can listen to that song as well and you can upload your own songs onto your account as well. The target audience for this will be people aged 15-25 mainly, anyone can use this social media but the target market is teenagers and young adults as they are usually the majority of people that listen to and create songs, it is aimed at anyone who enjoys music and wants to find new music to listen to.
2. Sports News and updates - This is an app/website where you can make an account and look at different sports of your choice and add them to your favourites, you can add certain football clubs or basketball teams or any sports stars and teams to your favourites and follow there updates and news, you will have a wall where all of them show up depending on what you want to see, you can get notifications from them about ticket sales for games and also get notifications on what games are coming up and notifications as games are going on so that you know what the score is, you can also watch any sports that you want on this website/app by paying £5.99 a month. The first month of the subscription will be a free trial. This gives you access to every sport event so you can watch it, record it or download it, also this app will be a place you can enter giveaways for tickets and also just buy some tickets for certain games, we will team up with the clubs ticket sales and ask them to participate and sell tickets for each game of al sport through our app for you to buy, there will also be giveaways for big sporting events and just each game so you will receive notifications about it so that you don't miss out. This is aimed at 18-30 year olds as they are most likely to keep up to date with sports and look out for any tickets for games, also aimed at anyone who likes sport, aimed at males although many females like sport as well so they can use it as well.
3. Film sharing - This allows you to make an account, add friends and follow people. You mainly search for films and TV programs, and can give a star rating on them, you can share films with your friends so they know about them and you can just talk online about how good or how bad films are, you can also use the upload section to upload any videos/films that you have made do that people can see it and rate it. The target audience for this is people aged 15-25 because that age group are the main people that go to the cinema a lot and talk about films and want to use social media to express their opinions on films. It is aimed at both males and females and anyone who likes films and watches them often.
P5)
Pen Portrait
Name – Marco Reus
Age – 18
Who do they like? – Musicians, Artists/Singers, Actors, Photographers,
friends and family.
How do they socialise? – Going to the cinema, meeting with friends in town, taking photographs with friends, going for food, and playing football.
What films do they like? – Fury, Mad Max, The Revenant, Maze Runner, James
Bond, Mission Impossible and The Avengers.
What do they read? – Maze Runner, Harry Potter, Comic books, Magazines, and
Newspaper.
What is their passion? – To work in the film or TV industry as a director.
How do they spend their
money? – Buys food, drink, cinema
tickets, DVD’s, games, books, clothes, Gaming and Film merchandise.
Who is their peer group? – His peers are people aged between 17 and 20, they
like films and games, some of them are sporty and some like to read.
Who do they not identify
with? – Doesn’t like people who are posh
or snobby, doesn’t identify with smokers or drug users, doesn’t socialise with
people with big ego’s and isn’t associated with young people under the age of
17.
How do they like to express
themselves? – Expresses himself through
the clothes he wears, he only wears clothes that suits his personality and what
he likes, also expresses himself through the genres and types of music that he
listens to.
What do they love? – Films, Music, Video games, Chewing gum, Sports, Exploring
different places, going on trains, boats and aeroplanes.
What do they hate? – People who smoke, rude and aggressive people,
coffee, McDonalds, Jake Gyllenhaal and all Jake Gyllenhaal movies, listening to
the radio and Golf.
Why would he like my social media ideas?:
He would like my music sharing idea as from his pen portrait we can tell that he likes to express himself through the music he listens to and we also know that he loves music and likes Musicians and singers.
He would like my sport idea because he loves sport and mainly football as he enjoys playing football with his mates, he plays football very often, he likes a few different sports and likes going places so I'm sure he would love the chance to have an app where he can receive updates and possibly get tickets for games..
He would like the film sharing idea because Marco loves films, actors, going to the cinema and he wants to work in the film industry when he grows up. Most of the books he reads are based on films or are made into films, other than that he doesn't really read many books.
He would like all of the ideas as the target audience is teenagers and young adults and he is 18 therefore he fits into the target audience for all the ideas and is the ideal person who would like these types of social media.
Title:
Sport.
Purpose:
My idea is a social media app and website for all major sports around the world, it is a social media where you can follow your favourite teams and players and receive live updates about every sport.
Format/Style/Content:
On my social media app you can make your account and you will receive news updates on all the sport, you can choose your favourite sports, favourite teams and favourite players to follow specifically and also tickets can be brought through this app for any game that you want to go to. There is a section where you can watch any sport whilst it's live and you can also record and download any live sport so that it is always there for you to watch it anytime, for access to watch live sport on the app you will have to pay a monthly fee of £5.99. Apart from the live watching everything is free.
Target Audience:
The target audience for my app/website is 18-30 year old males as through research and experience I have found that this is the age range that use sport apps the most. It can be used by females and by any aged person although I feel that this is going to mostly be used by males between 18-30 and that is why this is my target audience.
Production Schedule
Possible Revenues Streams
Revenues in my sport social media include sponsorships and advertisements which is very much the same as Facebook and Twitter when they have advertisements posted to targeted people, there is a subscription within my social media which allows users to watch live sport on their phones and tablets, early access for ticket sales and extra features.
Site Map
Mock ups:
Final Pages:
No comments:
Post a Comment